UnreleasedPhysical GameBooster Packs, Starter Decks, Educational Partnerships
Zeedz TCG
TCG · IP Expansion, Themed Collectible
Tabletop Expansion of a Fitness Gamification App IP. Featured on Die Höhle der Löwen.
ROLE
My Role
Lead Systems and Economy Designer
brief
Converted a fitness gamification app IP into a physical TCG — designing card taxonomy, rarity distribution, booster pack structure, and dual-channel positioning for retail and schools.
What I built
- ✓IP to tabletop conversion framework
- ✓Card taxonomy structure for creatures, environments, and support types
- ✓Rarity distribution model aligned with long term collectibility
- ✓Booster pack structure and drop rate logic
- ✓Expansion roadmap planning for seasonal releases
- ✓Product positioning strategy for retail versus school deployment
Key systems owned / influenced
Collectibility Architecture
Rarity ladder and scarcity curve designed for long-term collection engagement.
Product Lifecycle
Product lifecycle planning with expansion cadence strategy and cross-channel positioning.
Challenges solved
- PROBLEMIP translationSOLUTIONConverted a digital progression-based app into a physical product without relying on digital tracking, timers, or backend systems.
- PROBLEMDifferentiation from existing TCGsSOLUTIONAvoided direct Pokémon-style combat cloning by focusing on growth, progression identity, and collection strategy. Very original game mechanic.
- PROBLEMEducation vs entertainment balanceSOLUTIONPositioned the product as both a collectible entertainment product and a school-friendly wellness tool without compromising commercial viability.
Impact
- ▲Demonstrated how a health tech IP can expand into physical retail
- ▲Reinforced brand identity beyond app usage
- ▲Created bridge between digital engagement and physical ownership
- ▲Increased lifetime value beyond app usage
Economy complexity
Complexity Rating5/10 · Medium
Structured rarityControlled scarcitySustainable expansionIP translationDual-channel positioning